AI Insights · Timothy · January 2025
Top Beauty Retail Apps on Android in France: Q4 2024 Insights
Explore the performance of top beauty retail apps on Android in France during Q4 2024, with data from Sensor Tower highlighting trends in downloads and active users.
In the fourth quarter of 2024, the top beauty retail apps on Android in France showed varied performances in terms of downloads and active users, as reported by Sensor Tower.
Sephora - Make-up, Beauty experienced a notable increase in weekly downloads, starting from around 7.3K at the beginning of October and peaking at approximately 28.8K by the end of November. Active users fluctuated throughout the quarter, reaching a high of about 381K in late November.
Beauté Privée saw a steady growth in downloads, with numbers rising from 4.3K in early October to over 10K by late November. Active user numbers also increased, peaking at nearly 89K in early December before slightly declining towards the end of the quarter.
RITUALS - Cosmetics maintained a consistent download rate, with weekly downloads hovering around 4.7K to 9.3K. The app's active user base grew towards the end of the quarter, reaching about 19.6K in late December.
Nocibé La beauté partagée demonstrated a gradual increase in downloads, starting from 2.2K in early October and climbing to 6.7K by mid-December. Active users showed a steady rise, peaking at over 58K in mid-December.
Yves Rocher : beauté & makeup exhibited a decline in downloads from October to November, followed by a recovery in December, reaching 5.7K. The active user count saw a gradual increase, peaking at about 45.4K in late November.
For more detailed insights and data, visit Sensor Tower's website.